YouGov is an international data and analytics group providing clients with the data and insights needed for planning, developing and evaluating the impact of marketing and communication activities. Our panel of over 8 million consumers and professionals form the foundation of our services. We query our panelists regularly and their collective responses make up the largest connected database of its kind.
Clients engage YouGov to:
- Generate proactive media stories
- Inform crisis management and outreach strategies
- Track brand performance and social media chatter
- Quantify brand awareness, usage, personality and competitive context
- Reveal deep consumer and B2B insights through online qualitative
- Test products/concepts/advertising/pricing hypotheses and market response
- Gauge impact and valuation of sports and entertainment sponsorships
- Generate better-informed new business or renewal pitches
Our mantra is “Best panel – Best data – Best tools,” and we prove this through the breadth and flexibility of our offerings. From planning and profiling through syndicated tools, to gaining fast, reliable opinions, to working with our sector specialists in technology, gaming, education, finance, CPG and more, YouGov has a solution for your most pressing business issues.