When the little craftsman orders from the big player…As part of a new digital strategy, ThyssenKrupp Materials Services is, for the first time, creating an offer for small business customers and consumers: Small quantities can be ordered directly online in a shop with 65,000 products. To date, ThyssenKrupp has had to deal with specialist customers, who have also been supported by the sales department. But how do you address ambitious DIY enthusiasts, for example? How is this depth of offer conveyed in a compact way? As a long-standing partner, wysiwyg* created the communicative, structural concept, provided technical advice and developed the design of this completely new second brand. See the full story here.