WE Communications
WE Communications
WE Communications
WE partners with clients to transform their businesses through storytelling, in every form, specializing in public relations, brand dialogue, impact analytics, relevant content and amplified engagement.
For more than 30 years, WE has worked with some of the most innovative brands on the planet to deliver the next big thing through stories and strategic communications. Across the tech, consumer and health sectors, WE sets your brand in motion to deliver results.
WE’s expertise is in creating conversation-starting work for our clients in the technology, health and consumer sectors. Their campaigns boost adoption, build reputation, drive real business results — and inspire bedrock change.
we communications Case Studies
Closing the broadband gap
Microsoft unveiled its Airband Initiative in 2017, a program designed to bring affordable broadband to 2 million Americans living in rural areas by 2022. More than 19 million people in these regions lack access to broadband, a vital service to drive agricultural, economic and educational growth. WE partnered with Microsoft to amplify this issue locally and nationally through demonstrative community stories and national media events. Interest surged and the results rolled in, yielding thousands of digital, print and broadcast media placements across local, regional and national outlets. Read the full case study here.
Tackling A Pressing Environmental Challenge
The Plastic Free July Foundation, based in Australia, was founded to galvanize a grassroots consumer movement to reduce plastic use, as marine plastic debris becomes an unsustainable pollutant in oceans and waterways across the globe. WE developed a compelling campaign and call to action designed to emotionally connect and empower consumers to make small changes to single serve plastic use that would reduce their impact on the environment. The campaign became a global movement, with a significant 75% year over year uptake in the challenge to go plastic free for one month — from 2 million participants in 2017 to 3.4 million participants across 177 countries in 2018.
Breaking a Taboo on Safe Sex Practices in India
AIDS Healthcare Foundation (AHF) India launched India’s first ‘Free Condom Store’ to raise awareness about safe sex practices. India is home to the world’s third largest population of HIV positive people, over 2.1 million, but condom social acceptance, use, and availability remains too low to meet the need. For the launch, AHF engaged with politicians, government bodies and celebrities. #FreeCondomStore trended for nearly 4 hours on Twitter, and AHF earned more than 6 million impressions. The campaign reached 3 million people, including more than 350,000 who viewed the Free Condom Store video.
