New ABM framework for Citrix Digital Workspace
Citrix wanted to use ABM to drive pipeline for its Digital Workspace proposition for 1,189 of the largest companies in the world. This included engaging with hard-to-reach C-level executives and skeptical IT admins.
While Citrix had some experience with ABM, they faced many of the challenges that those of us living and breathing ABM will know all too well!
We developed and delivered a completely new ABM framework, dubbed 'The Power of Three', using an innovative approach to insights. It would exploit multiple data sources at the planning, delivery, and reporting stages.
Results: A highly optimized and fluid ABM campaign that achieved $7.4 million in pipeline and a 5x uplift in conversion.