In a pan-European ceremony, Merck paid tribute to 350 years of impressive history. As lead agency on the occasion, we had the honour of creating an event on multiple levels with a powerful immersive content, one that would interweave the history of the company with its present and future. Our presentation in three acts invited guests to embark on a fascinating trip through time, starting with the origins of the company in a small Darmstadt pharmacy.
A 360 degree dome film linked significant milestones in the company's history with contemporary scientific and historical events. A water basin, which we had specially designed for the ceremony, emphasised and enlarged the central inner space and accentuated the effect of the media showings with its animated reflections.