Born in 1983, Interel is a leading European based public affairs consultancy, supported by a unique worldwide network of independent public affairs agencies, the Interel Global Partnership (IGP). 

At Interel, we master the dynamics of government policy, regulation, market disruption and social change across all major industry sectors. 

Positioned at the nexus of business, policy and advocacy, we focus on nurturing the essential connections that advance our clients’ interests. We help them to create market opportunity, protect their license to operate and innovate, in a complex world of competing stakeholder agendas. We specialize in government relations, issue management, stakeholder management, advocacy, political communications and association & alliance management. 

All Interalians subscribe to our strong and unique culture: professional, collaborative and fun.  

Interel is based in Brussels with offices in Paris, London, Berlin, Delhi, and Hong Kong.  

Interel Case Studies



Interel is the public affairs partner in Europe for Expedia, the world’s largest online travel agency. Interel provides ongoing strategic and regulatory advice to Expedia on a wide range of issues including data protection, digital policy, cyber security, e-commerce, taxation, insurance, payment, tourism policy and consumer protection. Our services include intelligence gathering and strategic advice to deliver stakeholder management and contact programmes to achieve legislative influence. We also identify opportunities to align the company's business activities with the policy objectives of the European institutions to build trust and credibility. Our support has helped Expedia establish itself as a valued stakeholder across Europe.


Cereal Partners Worldwide – Nestle and General Mills

Interel works with Cereal Partners Worldwide – a joint venture between Nestle and General Mills – to support its campaign to increase awareness of the health benefits of wholegrain and promote the consumption of wholegrain foods as part of a balanced diet. Our campaign has helped to place wholegrain higher on the policy agenda of Governments worldwide. Through a series of contact programmes with health NGOs and other stakeholders, along with an integrated campaign to promote interest in and awareness of wholegrain, CPW has succeeded in getting key influencers including policymakers and health NGOs to positively champion wholegrain.



Interel is the public affairs partner in the UK for the Alibaba Group, an ecosystem of Chinese and global e-Commerce websites and services. We provide advice on a range of e-commerce related issues including counterfeit, contract rules, geo-blocking, tax and customs, product safety and data related issues. We are also tasked with designing and implementing a soft relationship-building programme to increase understanding of the benefits of the company’s platforms to the UK economy.  The Alibaba Group’s ecosystem of companies is the gateway to China for Europe’s small companies and major brands. We help the Alibaba Group to take this message to stakeholders across the UK through tailored meeting programmes, identifying speaking opportunities and helping the company to constructively engage in relevant policy-making areas.