Vice President, Global Partnerships
VICE PRESIDENT, GLOBAL PARTNERSHIPS
At WE, Amber presides over our Global Partner network, PLUS, which channels the power of collaborative agency partnerships to provide scalable expertise based on diverse clients’ needs. Her expertise in integrated communication practices brings extraordinary value to partner integrations, delivering successful work for our broad base of collective clients. By championing a 360-degree approach to integrated communications, channel strategy and brand experiences, Amber helps many of the world’s most loved brands connect with their audiences. Thanks to nearly two decades spent in the communications industry with an emphasis in tech, Amber’s designed brand strategies and cross-channel campaigns for industry giants and challengers alike, harnessing the power of innovation.
Throughout Amber’s career, she’s gained extensive expertise in marketing across the customer journey, advertising and customer retention/acquisition, among other specialties. Before WE, she worked with clients such as Amazon, AWS, Acer Computers, Fair Isaac, HP, Intel, Microsoft, Salesforce, T-Mobile, and more – designing strategies and consulting for customer advocacy programs, global go-to-market and advertising efforts, direct-to-customer marketing, and ecommerce channel strategy.
Balance is key to Amber. Meaningful time with the people she loves are her most valued treasures. She likes to say she and Kim Crawford (the wine) were besties before it was a thing, so she’s always open to sharing a sauv blanc with friends new and old, particularly on the water or near it. She’s a former competitive swimmer and sailor and loves to cruise Seattle’s Lake Washington. If it’s above 80 degrees, you know where to find her.