Redefining TEKsystems’ identity

TEKSystems

In a rapidly changing staffing industry, TEKsystems found itself delivering tens of millions of dollars of outsourced solutions to its clients. With over 100 locations around the world, TEKsystems has been known as one of the only staffing firms reputable capable of serving 80% of Fortune 500s. But TEKsystems wanted to be known for more than staffing solutions, instead demonstrating their ability to deliver the most sophisticated enterprise technology solutions and consulting services across disciplines. So, as the business strategy shifted, the brand and the stories they told needed to shift as well: from a staffing-centric firm to world-class IT services partner. TEKsystem tapped PLUS partners, WE Communications, Salt Branding and YouGov to better understand their customers through research, rethink their brand and reimagine their storytelling approach for developing solutions that transform their clients’ business.

CONTEXT
TEKsystems was known as a staffing company – not the high-end consulting business with multi-million dollar contracts that it had become

INSIGHT
TEKsystems helps enable its clients’ technology transformations, in addition to transactional staffing augmentation

APPROACH
Transformation is only possible through true partnership and owning change.  TEKsystems needed to be showcased as a true partner to its clients, creating a new brand narrative that reflects the new strategy for the business and an evolution in the way they communicate to customers as “Transformation Partners” delivering IT solutions in our fast-paced and ever-changing world

IMPACT
The new business strategy and refreshed brand were launched in May of 2018 during their global employee & sales conference, signaling a new focus to customers, employees, and analysts

 

SERVICES

  • Research 1:1 interviews executive/customer
  • Brand strategy, narrative, messaging and tagline
  • Visual language refresh
  • Brand guidelines
  • Corporate brochure
  • Marketing and brand assets
  • External and internal messaging
  • Press release development
  • Influencer identification and engagement strategy

Sectors

Capabilities